It’s easy to get lost in the modern-day illusion of marketing, social media, and PR and forget about the very words that power those forces. When Disrupt Magazine profiled OlaPR, they zeroed in on the thing we care about most: putting the “relations” back into public relations.
The piece traces founder Daniel Cueva’s path from the Latin music world in Los Angeles — where “it’s about who you know” is practically a law of physics — to building a network of the world’s top media outlets and journalists, and opening that network to entrepreneurs, executives, authors, speakers, and thought leaders.
PR as the channel, strategy as the guide
The profile captures our core belief: before outlets and placements come the stories. Messaging, storytelling, and unique differentiators first — PR is simply the channel inside a broader growth strategy.
“Everyone gets excited about having fancy logos displayed on their website, but we work hard to back those logos up with substance,” Daniel told Disrupt. “Some PR is even better than others.”
Relationships as a growth engine
The article also covers how OlaPR grows: not waiting for clients to find us, but proactively investing our own resources in finding service-oriented entrepreneurs who deserve the spotlight.
Read the full profile on Disrupt Magazine — it’s the best outsider’s view of how we work and why it works.